marketing territoriale

Territorial Marketing is that complex of activities specifically aimed at realising plans and strategies for the development of a territory in the long term. (Wikipedia)

Territorial marketing is an essential tool for anyone involved in land development. Although these are actions that span across many fields of development, it is easy to understand how tourism would be invested in full and with very important implications. Any development strategy of territorial marketing should include actions that involve many participants, such as public institutions, private companies, associations, stakeholders. All of this must be matched with a thorough knowledge of the territory and of the most modern, efficient and effective communication tools.

Territorial marketing, as the construction of a framework of knowledge finalised to tourist promotion, starts from a systematic study aimed at integrating and geo-referencing data about the natural, historical, cultural resources and the local agricultural products, but also at classifying tourist infrastructures and accommodation resources, so to allow a differentiated fruition for different target markets. This must be the ground for the formulation of specific actions aimed at improving the match between the supply of the territory and the different segments of demand.

marketing territoriale panorama

Risorse Cooperativa operates in this field focusing on the importance of a characterization of the territory of the Marche Region in terms of environmental sustainability, social and cultural development, both through the implementation of operational activities and through communication and marketing.

Risorse Cooperativa acts as a service provider for public bodies and private organization:

- To analyse opportunities and problems, strengths and weaknesses of the local context
- To Identify stakeholders and to promote their participation in planning processes
- To create networks of stakeholders in the local area and in the field of reference
- To identify the funding options and to provide advice for competition announcements 
- To promote the territory through the organization of events, communication campaigns, offline and online marketing

 For info: This email address is being protected from spambots. You need JavaScript enabled to view it. +39 0733 280035

Legal Head Office

  • Risorse Cooperativa 
    Via Lorenzoni 18
    62100 Macerata (MC)

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Operational office

  • Risorse Active Tourism
    Via Batà 21
    62100 Macerata (MC)

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Contact Us:
+39 0733 280035

E-mail address:  


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